Bluegiga announces the availability of its ObexSender 2.1, its widely adopted Bluetooth marketing software platform.

ObexSender 2.1 has been designed to significantly improve the efficiency and success rates of Bluetooth marketing campaigns with three times better performance than previous versions.

Improvements in ObexSender 2.1 include increased speed of identifying nearby mobile phones and an enhanced way of terminating connections when the mobile phone user declines to accept the Bluetooth connection. The result will be a better user experience and higher success rates for Bluetooth marketing campaign managers.

"We are pleased to bring this software to market, demonstrating our ability to innovate new features for system integrators in the Bluetooth marketing industry. The new ObexSender is a result of Bluegiga's long standing experience in designing Bluetooth marketing systems and we are certain the new features of ObexSender 2.1 will be a hit with new and existing customers of our access devices products.",comments Tom Nordman, Bluegiga's Vice President of Sales and Marketing.

The new ObexSender 2.1 Bluetooth marketing software can be installed in all Bluegiga access devices with software version 4.0 and is available now for immediate download at http://techforum.bluegiga.com